Understanding Coke Zero: An In-Depth Analysis
Intro
Coke Zero stands as a distinctive alternative in the realm of soft drinks, particularly appealing to those seeking a sugar-free beverage. Its formulation presents a careful blend of taste and calorie-consciousness. This exploration dives into the components that form Coke Zero, the journey of its creation, and its relevance in today’s marketplace, which is increasingly leaning towards healthier options. The beverage has sparked significant dialogue regarding its health benefits and potential drawbacks, making it a compelling subject of analysis.
Ingredients
Coke Zero contains a blend of ingredients designed to achieve a familiar cola taste without the calories associated with regular Coca-Cola. The primary components are carbonated water, caramel color, phosphoric acid, aspartame, potassium benzoate, natural flavors, and caffeine. Each ingredient plays a critical role in contributing to the overall flavor profile and consumer experience.
- Carbonated Water: The base of the beverage, providing the fizzy quality.
- Caramel Color: Used for the signature dark hue.
- Phosphoric Acid: Adds a tangy taste while enhancing shelf life.
- Aspartame: A sweetener that substitutes sugar, helping to maintain the low-calorie claim.
- Potassium Benzoate: This acts as a preservative, prolonging the drink’s freshness.
- Natural Flavors: This vague term signifies a blend of flavoring agents that give Coke Zero its unique taste.
- Caffeine: While contributing to flavor, it also offers a mild stimulant effect.
An alternative to aspartame is sucralose, which some may prefer due to its different taste profile. However, substitution can alter the intended flavor experience of Coke Zero.
"Understanding the specific components of Coke Zero enhances one's appreciation for its complexity and the effort involved in its production."
Production Process
The production of Coke Zero involves a standardized set of procedures to ensure consistency and quality. It begins in the formulation phase, where experts calibrate ingredients to achieve the desired taste. The production facility then executes a meticulous blending process, followed by carbonation.
After the mixture reaches the intended flavor balance, it is pasteurized for safety before being packaged. Quality assurance measures are paramount, as each batch undergoes rigorous testing to meet standards. The final product is then shipped to retailers worldwide, making it accessible to diverse consumers.
Target Audience
Coke Zero caters primarily to health-conscious individuals and those reducing sugar intake. It resonates with consumers aware of their dietary restrictions, notably in the context of rising obesity rates and health awareness. Many prefer it over regular soda due to the increasingly common desire to maintain a balanced lifestyle without sacrificing enjoyment.
Market Trends
Coke Zero's positioning reflects broader market trends towards healthier options. The soft drink industry has seen a decline in sugary beverages in favor of low-calorie and no-calorie alternatives. Reports from institutions like Britannica highlight a shift to products perceived as healthier, consequently influencing product offerings and marketing strategies.
In summary, Coke Zero represents not just a beverage, but a cultural response to health trends and dietary shifts. As consumers grow more discerning, understanding the specifics of what they consume becomes increasingly crucial.
Intro to Coke Zero
Coke Zero has gained remarkable significance in today’s beverage landscape. It offers a distinct alternative to traditional soft drinks, appealing to those who may be calorie-conscious yet desire the familiar taste of cola. With the rise of health consciousness, understanding Coke Zero becomes essential. The beverage markets itself as a sugar-free option, which attracts a diverse demographic seeking to reduce calorie intake without sacrificing flavor.
Coke Zero presents a comprehensive option that combines the classic flavor of Coca-Cola with modern dietary preferences. It is not just about quenching thirst but also about making informed choices regarding what we consume. In this article, we will delve deeper into its history, ingredients, health implications, and market position, providing a clear picture of its role in contemporary culture.
History of Coke Zero
Coke Zero was introduced by The Coca-Cola Company in 2005 as a response to changing consumer needs. Initially, it was marketed as "Coke Zero Sugar" and aimed to provide the taste of Coke without the associated sugar and calories. The launch followed a growing trend in the soft-drink industry where consumers began seeking alternatives to sugary beverages. Over the years, it successfully carved out a niche in the market and evolved through various marketing campaigns.
The development of Coke Zero was motivated by extensive research into consumer preferences. The Coca-Cola Company wanted to create a product that could compete with Diet Coke and appeal to younger audiences. Its unique formula intended to replicate the taste of classic Coke while leveraging artificial sweeteners such as aspartame. The result is a product that has maintained popular interest and loyalty among those looking for a guilt-free indulgence.
Coke Zero versus Classic Coke
When comparing Coke Zero with Classic Coke, the most pronounced difference lies in the sweetening agents used. Classic Coke contains sugar, which imparts a certain taste profile, while Coke Zero employs artificial sweeteners, primarily aspartame and acesulfame potassium. This substitution is significant as it impacts the caloric content.
- Caloric Content: Classic Coke contains about 140 calories per 12-ounce serving, largely from sugar, whereas Coke Zero is calorie-free.
- Taste: Many consumers claim that Coke Zero more closely resembles the traditional Coca-Cola taste compared to Diet Coke, which has its own distinct flavor due to different sweetener formulas.
- Target Audience: Classic Coke enjoys a broad appeal, maintaining a nostalgic connection for many consumers. In contrast, Coke Zero primarily targets a health-conscious demographic looking for low-calorie options without forfeiting taste.
The preference between the two varies widely. Taste testers often report differing opinions on which is superior. Nonetheless, both beverages occupy unique spaces within the soft drink market.
Ingredients of Coke Zero
The ingredients of Coke Zero play a crucial role in defining its unique taste and appeal to consumers seeking a low-calorie alternative to traditional soft drinks. Understanding these ingredients provides insight into not just the beverage's flavor but also health considerations and consumer preferences. The beverage industry is constantly evolving, and consumers are increasingly aware of what they consume. Hence, knowledge about ingredients can influence purchasing decisions and customer loyalty.
Artificial Sweeteners: Aspartame and Acesulfame Potassium
Coke Zero's sweetness comes primarily from artificial sweeteners, notably aspartame and acesulfame potassium. Aspartame is approximately 200 times sweeter than sucrose, allowing for minimal use while achieving desired sweetness levels. Critics and proponents have long argued about its safety. Most regulatory agencies, such as the United States Food and Drug Administration, consider it safe when consumed within acceptable daily intake limits.
Acesulfame potassium, often termed Ace-K, complements aspartame, enhancing sweetness without contributing calories. This combination allows Coke Zero to maintain an appealing flavor profile without the added calories that traditional sugar would provide. Understanding the roles of these sweeteners helps demystify the taste of Coke Zero for consumers concerned about health and dietary choices.
Carbonation and Flavoring Agents
In addition to sweeteners, carbonation and specific flavoring agents are essential components that contribute to the overall experience of Coke Zero. The carbonation process creates the fizzy texture that many soft drink consumers enjoy. It is achieved by injecting carbon dioxide under pressure into the beverage. This method not only adds effervescence but also enhances the perception of flavor. The right amount of carbonation can elevate the drinking experience, making the beverage more refreshing.
Flavoring agents in Coke Zero are carefully selected to mimic the classic cola taste. Key elements such as citric acid and natural flavors help build a profile that is distinct yet familiar. The combination of sweeteners, carbonation, and flavoring agents undergoes precise formulation to ensure consistency and quality in every batch of Coke Zero, catering to a consumer base that values taste without guilt.
Preservatives and Stabilizers
Ensuring the drink's stability and shelf life requires the incorporation of preservatives and stabilizers. Coke Zero employs potassium benzoate and citric acid as preservatives to inhibit microbial growth and ensure safety. These ingredients are crucial in maintaining the quality of the beverage during production and transportation.
Stabilizers assist in maintaining flavor and texture. Ingredients like glycerol ester of wood rosin can help prevent the components from separating, ensuring a uniform drink. While some health-conscious consumers may view preservatives skeptically, it's vital to recognize their role in food safety and product longevity. Studies support that when used correctly, these ingredients do not pose health risks, allowing consumers to enjoy Coke Zero with less concern about spoilage.
The thoughtful selection of ingredients in Coke Zero reflects a balance between taste and health, positioning the product favorably in the competitive soft drink market.
By breaking down the individual components of Coke Zero, consumers can better understand what they are selecting when opting for this beverage. The combination of sweeteners, carbonation, flavoring agents, preservatives, and stabilizers illustrates a comprehensive approach designed to provide a satisfying drink without the calories.
Health Aspects of Coke Zero
The health implications of Coke Zero are a crucial part of understanding the beverage. As consumers become increasingly health-conscious, they seek alternatives that reduce caloric intake while still providing the satisfaction of a soft drink. Whether for weight management or general wellness, the health aspects surrounding Coke Zero merit careful examination. This section will address its caloric value and nutritional profile, the ongoing research on artificial sweeteners, and how the public perceives diet soft drinks.
Caloric Value and Nutritional Profile
Coke Zero is marketed as a zero-calorie beverage, which is one of its most appealing features. Unlike regular Coke, which contains around 140 calories per 12-ounce serving, Coke Zero has no calories, making it an attractive option for those looking to cut back on calorie consumption.
However, it is important to note that just because a drink is calorie-free does not mean it contributes nutrients. Coke Zero contains no significant vitamins or minerals. Its primary purpose is to provide a refreshing taste without the caloric cost. Its ingredients like aspartame and acesulfame potassium serve to mimic the sweetness of sugar without adding calories. The nutritional profile can be summarized as follows:
- Calories: 0
- Sugars: 0
- Fat: 0g
- Protein: 0g
While the absence of calories aligns with many health standards, excessive consumption could still lead to other potential health issues, prompting further investigation.
Research on Artificial Sweeteners
Coke Zero's use of artificial sweeteners such as aspartame and acesulfame potassium has been subjected to various studies with differing conclusions. Research has examined their safety, potential health risks, and impacts on weight management.
- Safety Concerns: Numerous reputable health organizations, including the FDA and European Food Safety Authority, have deemed these sweeteners safe for human consumption within established limits. Still, some studies suggest a link to various health concerns, including metabolic issues and gut health changes.
- Weight Management: There is ongoing debate on whether artificial sweeteners can aid in weight loss. Some studies indicate they can help reduce caloric intake, while others argue they may lead to increased cravings for sweet foods.
Overall, the long-term effects of these sweeteners remain a subject of active research, and consumer awareness is evolving alongside new findings.
Public Perception of Diet Soft Drinks
Consumer perceptions of diet soft drinks, including Coke Zero, have evolved significantly. The initial enthusiasm for zero-calorie drinks has turned to skepticism for some segments of the population. Individuals often question the safety of artificial sweeteners and their overall health impact. Surveys indicate mixed feelings:
- Health Awareness: Many consumers now research the ingredients in their food and beverages. However, the zero-calorie aspect still attracts those wary of sugar.
- Brand Trust: The Coca-Cola brand has a strong recognition, leading to a level of trust, though concerns about ingredients can impact new consumer adoption.
Coca-Cola's strategic marketing has also shifted over time, adapting to consumer concerns. They now emphasize transparency and engage in campaigns to educate consumers about the safety and ingredients of Coke Zero.
"Understanding both consumer perceptions and ongoing research is key to navigating the complex landscape of soft drink preferences and health awareness."
Overall, the health aspects of Coke Zero are far from simple. With its zero-calorie promise and artificial sweeteners, it raises important discussions about health, safety, and consumer choices in a rapidly changing market.
Market Position of Coke Zero
The market position of Coke Zero has become a focal point in understanding its impact and relevance in the soft drink industry. This section elaborates on the specific elements that contribute to the success and positioning of Coke Zero. Recognizing the target demographics and analyzing sales trends provides insight into how Coke Zero stands alongside competing products. Moreover, Coke Zero’s positioning reflects broader consumer trends in health and wellness that currently dominate the beverage market.
Target Demographics
Coke Zero appeals to a specific demographic that distinctly values zero-calorie options without sacrificing flavor. Primarily, this group includes health-conscious individuals, younger adults, and those looking to reduce sugar intake. The marketing strategies have targeted millennials and Gen Z consumers, who are increasingly aware of dietary choices and their health implications.
This demographics focus has been effectively communicated through advertisements that resonate with the lifestyle choices of younger generations. Social platforms are utilized to engage potential customers, often emphasizing the balance of indulgence and health.
Coke Zero strategically markets itself as a modern beverage, catering to those who prefer flavorful without the additional calories. By aligning with fitness trends and lifestyle branding, Coke Zero is positioned as a go-to choice for consumers who prioritize both taste and health.
Sales Trends and Competitive Analysis
Sales trends of Coke Zero indicate a growing preference for diet sodas as consumers shift towards healthier choices. The introduction of Coke Zero motivated a shift in the Coca-Cola product line, affirming its commitment to health-oriented drinks. Recent data shows a steady increase in sales, with Coke Zero competing closely with other diet sodas, particularly Diet Coke and Pepsi Zero Sugar.
Analyzing competitive positioning reveals several crucial factors influencing sales. Consumers are not only searching for sugary alternatives but also looking for flavors that satisfy their palate without compromising their health initiatives. Coke Zero’s unique approach to marketing, emphasizing taste over typical diet soda stereotypes, has proven to be a powerful strategy.
Trends in consumer behavior indicate:
- A declining interest in full-calorie soft drinks.
- Increased demand for sugar alternatives and zero-calorie options.
- Preferences that lean towards brands that promote healthy living.
Coke Zero's placement within these trends allows it to maintain a strong market share in the diet beverage sector. By continuously evaluating competitive strengths, Coca-Cola can adjust its strategies to maintain relevance and customer satisfaction across demographic lines.
"Coke Zero’s market position reflects not only consumer preferences but also a growing emphasis on healthier lifestyles, making it an essential part of the beverage landscape."
Sustainability and Environmental Impact
Sustainability has become a vital concern for consumers and businesses alike. In the context of Coke Zero, understanding its environmental impact can provide valuable insights into how large-scale beverage companies are adapting to new challenges. The production and consumption of soft drinks, including Coke Zero, involve significant resource use and waste generation. This section will examine specific elements of sustainability related to Coke Zero, highlighting innovations in packaging, production processes, and Coca-Cola's broader sustainability initiatives.
Packaging Innovations
Coca-Cola has recognized the need for more sustainable packaging solutions in recent years. Traditional packaging methods, such as plastic bottles, contribute to pollution and landfill waste. In response to consumer concerns, the company has made strides in enhancing its packaging initiatives. Current efforts include the adoption of recyclable materials and an increase in the use of plants-based plastics.
For instance:
- Plant-Based Plastics: Coca-Cola has developed bottles made from bio-based PET, which incorporates renewable resources. This reduces the reliance on fossil fuels for plastic production.
- Recycling Programs: The company encourages recycling globally, aiming for a circular economy where materials are reused. They are promoting programs that support the collection of empty bottles and cans.
- Lightweighting: Reducing the amount of material used in packaging without sacrificing quality is another innovation. This not only saves on resources but also reduces transportation emissions.
"Sustainable packaging is not merely an option, it is becoming a necessity in today's committed consumer market."
These innovations signify how Coca-Cola is aligning its packaging with sustainability goals, ultimately making its products, such as Coke Zero, less harmful to the environment.
Coca-Cola's Sustainability Initiatives
Incorporating sustainability into corporate strategy is crucial for companies like Coca-Cola. The corporation has launched several initiatives aimed at minimizing its environmental footprint. For Coke Zero and the overall brand, these include efforts in water conservation, energy use reduction, and community engagement.
- Water Stewardship: Coca-Cola has implemented programs to balance the water used in production with the water returned to communities. This involves investing in local water projects to ensure clean water access.
- Carbon Emission Reduction: The company is working towards reducing its carbon footprint across all operations by improving energy efficiency and exploring renewable energy options.
- Community Involvement: Ensuring sustainability is not only about environmental factors but also social responsibility. Coca-Cola's initiatives often involve local communities in sustainability programs, fostering a sense of shared responsibility.
Through these initiatives, Coca-Cola aims to set a benchmark in the beverage industry. The ongoing efforts highlight a commitment to not just profit, but also a dedication to future generations.
As consumers become more attuned to sustainability, Coke Zero's position in the market may increasingly depend on these environmental initiatives. The expectation is clear: modern consumers want products that align with their values, emphasizing both quality and sustainability.
Coke Zero in Popular Culture
Coke Zero holds a distinct place within popular culture, embodying trends that resonate with health-conscious consumers while also appealing to a broader audience. Its marketing campaigns often reflect current social dynamics and consumer preferences. The significance of Coke Zero extends beyond just being a beverage; it serves as a cultural artifact that illustrates how brands navigate societal changes and adapt their messaging to maintain relevance.
Advertising Strategies and Campaigns
Coke Zero's advertising strategies have evolved significantly since its launch. What began as traditional media spots has now transitioned into a mix of digital engagements and innovative campaigns tailored for global markets. Notably, the brand's ads emphasize the product's zero-calorie aspect while maintaining the classic Coca-Cola flavor. This approach aims to attract consumers who are increasingly health-aware but still seek enjoyment in their beverage choices.
- Key Themes in Advertising:
- Zero Calories: The most critical point of appeal is forming a connection between indulgence and health.
- Lifestyle Alignment: Ads often portray Coke Zero as part of a balanced and vibrant lifestyle, appealing to youthful, energetic demographics.
- Celebrity Endorsements: Collaborations with influential figures help in positioning Coke Zero within popular culture.
Recent campaigns have harnessed various mediums including social media, interactive websites, and even viral challenges. For example, the #CokeZeroChallenge encouraged consumers to share their experiences uniquely through visual content. This not only engages users but also fosters a community around the product.
Coke Zero in Social Media
Social media has transformed how brands interact with consumers, and Coke Zero is no exception. The beverage has leveraged platforms like Instagram, Facebook, and Twitter to create a robust online presence.
- Engagement Tactics:
- User-Generated Content: Encouraging consumers to share their personal experiences or creative uses for Coke Zero has built a sense of community.
- Influencer Collaborations: Partnerships with social media influencers for promotional posts amplifies reach and credibility.
- Interactive Campaigns: Polls, quizzes, and contests engage audiences, allowing them to interact directly with the brand and thus feel a connection.
"Coke Zero represents both a beverage choice and a lifestyle brands endorse."
Coke Zero's presence on social media not only increases brand visibility but also allows for direct feedback and connection from the public. It creates an avenue for conversations surrounding not just the drink itself but the overall consumption experience and lifestyle choices associated with it.
In summary, the incorporation of Coke Zero into popular culture illustrates its adaptability and alignment with contemporary trends. Through strategic advertising and active social media engagement, Coke Zero has cemented its position as more than just a diet soda—it is part of a lifestyle that many aspire to embrace.
Comparison with Other Diet Soft Drinks
When examining Coke Zero, it is essential to place it within the broader context of other diet soft drinks. Comparing Coke Zero with alternatives such as Diet Coke and Pepsi Zero Sugar illuminates distinct characteristics, helping consumers make informed choices. This comparison reveals trends in consumer preferences, the evolving landscape of diet beverages, and how these products cater to health-conscious individuals.
Diet Coke: Investigating the Differences
Diet Coke, introduced in 1982, represents a long-standing option in the diet beverage market. The primary difference between Diet Coke and Coke Zero lies in their formulation and flavor profile. Diet Coke is made with aspartame and does not contain any of the flavoring elements that are characteristic of classic Coca-Cola. In contrast, Coke Zero uses a blend of both aspartame and acesulfame potassium, resulting in a taste that many consumers find closer to original Coca-Cola.
Diet Coke tends to attract a different audience—often more focused on a light flavor and distinct identity from the flagship Coca-Cola. Surveys show that some individuals prefer Diet Coke for its less sweet taste, while others opt for Coke Zero, looking for a more authentic Coke flavor. This division in taste preference is significant for marketers as they target specific demographics based on these differences.
Pepsi Zero Sugar: A Competitive Overview
Pepsi Zero Sugar enters the conversation as a notable competitor to Coke Zero. Both are carbonated soft drinks that aim to provide a zero-calorie alternative to their full-sugar counterparts. Pepsi Zero Sugar, previously known as Pepsi Max, uses a similar artificial sweetener combination as Coke Zero—mainly aspartame but also utilizes acesulfame potassium.
The key distinction lies in branding and flavor nuances. Many consumers have a definitive preference between the Pepsi and Coca-Cola brands. Reports indicate that some people view Pepsi Zero Sugar as having a slightly bolder taste compared to Coke Zero. This can influence product choice, particularly among younger audiences who gravitate toward bold flavor offerings. The rivalry between Coca-Cola and PepsiCo extends beyond just flavor—combined marketing strategies, sponsorships, and social media presence also play pivotal roles in shaping consumer perceptions.
Coke Zero competes not just in taste but also in image. While both Coke Zero and Pepsi Zero Sugar aim to attract health-conscious individuals, the branding efforts present them as unique paths to calorie reduction without sacrificing enjoyment.
"In the realm of diet beverages, consumer choice often hinges on taste preference and brand loyalty, factors that Coca-Cola and Pepsi actively navigate in their marketing strategies."
Consumer Preferences and Trends
Consumer preferences and trends play a crucial role in shaping the beverage market, especially for products like Coke Zero. Understanding what drives consumers towards zero-calorie drinks reveals significant insights about contemporary dieting patterns and health consciousness. This section will explore key elements of these shifts, the implications of health trends, and how they influence choices in soft drinks.
Shift in Consumer Demand for Zero-Calorie Drinks
Over the past decade, there has been a notable shift in consumer demand for zero-calorie drinks. This change is largely driven by an increasing awareness of health issues related to sugar consumption. Many consumers are seeking alternatives that align with their lifestyles.
- Health Consciousness: A growing number of individuals are becoming more health-conscious. They actively seek beverages that offer the taste of soda without the caloric content. The appeal of Coke Zero, with its zero calories and sugar-free formulation, makes it an attractive choice for these consumers.
- Rise of Diet Trends: Various diet trends, such as keto and intermittent fasting, emphasize low-calorie consumption. These diets often discourage excess sugar intake, boosting the popularity of products like Coke Zero.
- Targeted Marketing: Companies are not blind to these trends. They often tailor marketing strategies to appeal to health-conscious consumers. Ads that highlight the zero-calorie aspect alongside taste have become prevalent, emphasizing satisfaction without compromise.
This transformation in preferences is reshaping the beverage industry. Coke Zero is no longer just a drink; it has become a symbol of health awareness among calorie-conscious individuals.
Impact of Health Trends on Beverage Choices
Health trends impact beverage choices significantly. As consumers grow more conscious about what they eat and drink, their choices in the soft drink aisle reflect their broader lifestyle goals.
- Informed Decisions: Today's consumers are more informed than previous generations. They often conduct research on ingredients and health implications, leading to a preference for drinks perceived as healthier. Here, Coke Zero's ingredient profile plays a critical role, as it promises flavor without the typical drawbacks of sugar-laden drinks.
- Influence of Social Media: The rise of social media has accelerated the conversation around health. Platforms like Facebook and Reddit allow consumers to share experiences and recommendations, often favoring drinks like Coke Zero that resonate with a health-focused narrative.
- Cultural Shifts: There is a cultural shift towards mindful consumption. Consumers are increasingly prioritizing their well-being over mere indulgence. As part of this movement, Coke Zero is often viewed as a suitable option for those wishing to enjoy a soda but without the guilt associated with higher-calorie choices.
"The inclination towards lower-calorie beverages signifies more than a trend; it represents a fundamental change in how society approaches diet and health."
Epilogue: The Future of Coke Zero
Coke Zero has established itself as a prominent player in the soft drink market. As consumer preferences shift towards healthier choices, understanding the future landscape of Coke Zero is crucial. The beverage not only caters to calorie-conscious individuals, but it also represents a broad cultural shift in how people perceive diet sodas.
Predictions for Market Trends
Looking ahead, the market for zero-calorie drinks is expected to expand. Recent studies suggest a growing inclination among consumers towards beverages that offer both taste and health benefits. This trend is likely fueled by increasing awareness of health issues related to sugar consumption. As a result, Coke Zero may continue to gain traction amongst younger demographics who are more health-conscious, yet still desire flavorful options.
Analysts anticipate that Coca-Cola will respond proactively. They may introduce new variants or improve the existing formula to enhance health appeal. Additionally, the rise of e-commerce is likely to change distribution methods, making Coke Zero more accessible to a level of consumers previously unreached.
The Role of Innovation in Beverage Development
Innovation plays an essential role in ensuring the continued relevance of Coke Zero. As the beverage landscape evolves, Coca-Cola must prioritize research and development. This might include exploring new flavor profiles or improving upon the sensory experience of the drink.
Moreover, advancements in ingredient formulations are crucial. For instance, the continuous exploration of alternative sweeteners might offer consumers healthier choices with fewer side effects. Environmental sustainability also becomes important here, as consumers are increasingly concerned about the ecological footprint of their food and beverage choices. Innovative packaging solutions that reduce waste or utilize sustainable materials can further enhance Coke Zero's appeal.
In summary, the future of Coke Zero hinges on its adaptability to changing consumer preferences. By embracing innovation and aligning with health trends, Coca-Cola can solidify Coke Zero's place in an increasingly competitive marketplace.
